The acquisition of Sun Smile, AnyMind Group’s 13th to date and its seventh in Japan, will mark the company’s entry into offline retail through an AI-powered online-to-offline (O2O) model.WHO: Founded in 1997, Sun Smile operates a business model that spans manufacturing, distribution, and wholesale in the beauty and personal care category. The company develops its own brands, supports overseas brands entering the Japanese market and provides nationwide retail distribution through a network of partner retailers. Its brand portfolio includes Rism, Choosy, Iespa, Halift, 10Tune, Viject, Puresmile, Zuquuun, Oheya, and Bellcida.AnyMind Group was founded in Singapore in 2016. With a base of operations across Asia, they develop and provide proprietary platforms for e-commerce and D2C, marketing, manufacturing, logistics, and more. AnyMind Group is a technology company for the business supply chain, driving digitization for all types of businesses through proprietary platforms and vertical expertise.WHY: Through the integration of Sun Smile, AnyMind Group will extend its capabilities beyond digital screens, to include nationwide offline retail distribution. This enables the company to build a new-generation business infrastructure where social media, e-commerce, and offline retail operate as a single, data-connected ecosystem.IN THEIR OWN WORDS: Tokuya Tanaka, CEO of Sun Smile, said, “Our company has long focused on creating brand value and expanding in the cosmetics and beauty goods sector, leveraging our product planning capabilities and distribution network.